Sales & Marketing
ACTIVE
“The price of success is dedication,
hard work and relentless commitment to what you want to achieve together.”
- Frank Lloyd Wright -
ACTIVE
“The price of success is dedication,
hard work and relentless commitment to what you want to achieve together.”
- Frank Lloyd Wright -
Europe wide or worldwide - sustainable success in sales requires being one step ahead of the competition. With ADF Management Consulting you are more than one step ahead of the others. Above all, you are closer to your destination. We create for you the optimum interaction of the various sales channels along an increasingly complex “customer journey” - tailor made orchestrated, enriched with experience, supported by an excellent network and unique insides.
Areas of activity
Positioning of brands, products and brand management
- 360 degree brand alignment
- Strategic alignment of brands and products, including shop-in-shop systems, in-store presentations, visual merchandising and windows
Establishment/organisation of powerful sales organisations and structures
- Personnel development and performance improvement of sales teams
- Sales Excellence
Increasing efficiency in sales
- Analyses of the weighting of distribution channels, regions, countries and customer segmentations
- Establishment and development of strategic key account management
- Creating business plans with retail partners and groups
- A, B, C, D customer segmentation
- New customer acquisition
- Agility of sales (including visit frequencies)
- Customer interaction based on deep customer knowledge to increase the conversion rate
Systematically monitor sales performance and efficiency
- Sales controlling (data analytics, KPIs, performance, planning, forecasts)
- Monitoring corporate and sales goals
- Measure creation from key figures
- Strategic initiatives (regions, countries, territories, products, etc.)
Effective design of multi-channel strategies
- Customer journey (Online/mobile - wholesale - mailings and print - retail - personal sales and sales representatives)
E-commerce
- Development and set up of digital sales and customer interaction channels
- Creation of guidelines for brand positioning for presentation to retail partners
- Assistance in setting up your own homepages for online sales
- Establishing cooperation and strategy plans with online pure players and retailers
ADF Management Consulting GmbH is involved in the fashion, sports and lifestyle sectors.
As an expert in the sector, we advise industry and trade and focus on the following areas:
Sales & Marketing
Retail Management
Business Development
Interim Management
