Retail Management
ACTIVE
“The retail of tomorrow means understanding the needs of customers and creating comprehensive shopping and experience worlds.”
ACTIVE
“The retail of tomorrow means understanding the needs of customers and creating comprehensive shopping and experience worlds.”
The digital demands of customers are increasing and changing constantly. Industry and trade want concepts to counter this trend. But reacting to active developments with static models can not work. At ADF Management Consulting, we take you on a completely individual and tailor made transformation process that turns stores into living places of action. Good accessibility, individual service and a positive shopping experience are the basis. Inspire people wherever they encounter your brand and let us work together to cultivate a claim that will delight your customers.
Areas of activity
Establishment of effective branches and retail - organisations and structures - own stores, franchises, affiliate stores, factory outlets and online
- Support in the appointment of executives involving cooperation partners
- Planning and support in the training of sales staff including cooperation partners
Systematic monitoring of key figures and cost effectiveness
- Establishing and creation of KPI analyses (data analytics, performance, planning, forecast, stocks, transcripts)
Purchasing and sales planning
- Establish sales and purchasing plans
- Brands and price positioning per distribution channel, per region, per country and per area
- Range strategies
- Seasonal planning taking into account the “Sale” phases
- Management of old goods inventories
- Competition and competitor analyses
Marketing strategy
- Establishing and further development of CRM data and customer journey strategy
- Planning per distribution channel taking into account a customer journey strategy
Visions for new retail concepts “Future Retail 4.0”
- Strategies for the implementation of theme and experience worlds
- Product initiatives
- Setting up visual merchandising and shop window design involving cooperation partners
- Integration of the multi-channel idea