CEO & Founder

My name is Alexander Wirth and I am the CEO & Founder of ADF Management Consulting GmbH with registered office in Hamburg..

Since my early childhood, sport has fascinated and inspired me in all its aspects: The emotions, the competition, the cohesion within the team - but also the unconditional discipline it takes to achieve great goals and the inner strength to deal with setbacks.

As a teenager, I spent a lot of time with sports. First as a football player and then as a tennis player on the way to being a professional, before injuries made my dreams fall apart. During this time I learned a lot: How to motivate yourself, to adjust yourself again and again to changed situations and always to have your own strengths firmly in view. Painful and equally important experiences, for which I am grateful and which have shaped my life until today.

After that, there was only one sector that inspired me and gave me a sense of fulfilment in the same way: Especially in tennis, it is not only important that you win, but above all how you win: Style, character and personal expression are in the game, but also always in what you wear. Fashion made the difference. It is your statement, your attitude towards the world, and clearly shows the values you represent. Yes, in the fashion industry I found everything that had once inspired me so much in sport.

As an athlete, I know how important it is for your own performance to play together with outstanding players in top teams. Along my way I had the chance to work together with the best: Several senior positions within the Peek & Cloppenburg Group at Ansons, the Holy Fashion Group and René Lezard led me to the luxury brand Burberry, for which I was responsible for sales in northern Europe for the markets of Germany, Austria, Switzerland and the Netherlands. During that time, we were able to develop and position the Burberry brand from a traditionally classic licensed brand to a global digital luxury brand.

This success led me to the top management of Ralph Lauren, for which I was responsible for central European sales as Vice President Sales and finally became Managing Director of Ralph Lauren Germany GmbH.

On my next stop as Managing Director of the traditional sports fashion brand Bogner, I was able to combine my passions for sports and fashion so intensively as nowhere else before.

Traditional brand. Luxury brand. Sports brand. Across Europe. Worldwide. After accepting every challenge that presented itself to me, I made a decision: My sharpest and hardest critic would face me up to the future challenges. I myself.

So I decided to set up my own international team with ADF Management Consulting and to make the move into self-employment that is so important for me.

In the trade, there have been numerous "breaks" in the past. Many established and traditional companies need to re-establish themselves, reorganise and regain courage and confidence. With the right strategy, these companies have to find their way back to their strengths and orient them towards the future.

My team and I are enthusiastically available for these companies. If I look at my team, I see many companions and friends from sports, fashion, entertainment and business: A strong and trusting international network.

Passion, joy and the desire to do great things together.
That is ADF Management Consulting.
That is what I stand for: Alexander Wirth.