“ADF Management Consulting GmbH makes use of a very good network of sports, fashion and business. We help brands to establish themselves sustainably in the emotional worlds of their target groups such as sports, entertainment and lifestyle. “
ACTIVE
“ADF Management Consulting GmbH makes use of a very good network of sports, fashion and business. We help brands to establish themselves sustainably in the emotional worlds of their target groups such as sports, entertainment and lifestyle. “
Growth and marketing fields
The marketing of fan & lifestyle clothing is becoming more and more important for football Bundesliga clubs and meanwhile represents a big sales potential for many clubs. But the broad range of fan articles and the great interest of the fans presents the sales of Bundesliga clubs with new challenges: The more merchandising products arrive in everyday life, the more they compete with products without club logos. Online sales are gaining importance. New distribution channels must be created. More than ever, the right strategy, which is bolder, smarter and more innovative than the competition is what counts.
Areas of activity
Merchandising & collection
Support in the development of license partnerships
Sales & retail management & business development
Establishment on retail trade & online
Omni-channel strategy
Set up an expansion and internationalisation strategy of own stores, franchises, partner stores and online
Visions for new retail concepts “Future Retail 4.0”
Setting up visual merchandising and shop window design involving cooperation partners
Marketing & cooperations
Equipping teams, athletes and sports events
Support in the creation of cooperations & sponsoring
ADF Management Consulting GmbH is involved in the fashion, sports and lifestyle sectors.
As an expert in the sector, we advise industry and trade and focus on the following areas:
